Honda Atlas Cars re-appoints CEO and Chairman

KARACHI: Honda Atlas Cars has re-appointed Hironobu Yoshimura as the President and Chief Executive Officer of the company for a period of three years commencing May 02, 2021.

The Board of Directors of Honda Atlas Cars re-appointed Aamir H. Shirazi as the Chairman of the company for a period of three years commencing May 02, 2021.

Honda Atlas Cars Pakistan Limited is a joint venture between Honda Motor Company Limited Japan, and the Atlas Group of Companies, Pakistan.

The company was incorporated on November 04, 1992 and joint venture agreement was signed on August 05, 1993. The ground breaking ceremony was held on April 17, 1993 and within a record time of 11 months, construction and erection of machinery was completed. The first car rolled off the assembly line on May 26, 1994. Official inauguration was done by the then President of Pakistan, Sardar Farooq Ahmad Khan Leghari. Mr.Kawamoto, President of Honda Motor Company Limited Japan was also present to grace the occasion. The company is listed in Karachi, Lahore, and Islamabad Stock Exchanges.

On July 14, 1994, car bookings started at six dealerships in Karachi, Lahore, and Islamabad. Since then the dealerships network has expanded and now the company has thirty-five 3S (Sales, Service and Spare Parts), nineteen 2S (Service and Spare Parts), and six 1S (Spare Parts) authorized dealerships network in all major cities of Pakistan.

Since the commencement of production in 1994, the company has produced and sold more than 400,000 cars as of Oct, 2018.

All dealerships are constructed in accordance with the standards defined by Honda World over.

Percentage of local parts conforms to the government’s policy. Local vendors are continuously patronized to develop parts locally. The quality of local parts is thoroughly checked to meet stringent international standards.

Currently, they are offering Honda Accord, Honda CR-V, Honda Civic (four variant), Honda BR-V, Honda City Aspire (two variant), and Honda City (four variant) in wide range of colors with advanced technological features.

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