Novatti continues international expansion with Emersion launching in the US

Novatti continues international expansion with Emersion launching in the US 1
Move capitalises on strong push to automate and digitise business processes following COVID-19 and as highlighted in the recent Federal Government Budge

MELBOURNE: Novatti Group Limited announced that its business process automation platform, Emersion is preparing to launch in the US in Q3 this financial year.

Emersion automates end-to-end business processes, including billing, collections, subscription management and embedded payments, improving customer cashflow, lowering costs, and freeing-up businesses to focus on their customers.

The quality of its products and services has already seen it develop a loyal customer base including utility, telecommunications and managed service providers, across Australia, New Zealand and Singapore.

The US launch is the next step for Emersion’s international expansion. As a full SAAS platform, Emersion drives high-margin, recurring revenues with each new client. Novatti is investing in the US expansion now to escalate the growth in the customer base and subsequent recurring revenues and margins.

Since being acquired by Novatti in April this year, Emersion has continued to perform strongly, with new customers on-boarded in both Australia and New Zealand and a very strong sales funnel. It was also recently cleared by customer relationship management giant, Salesforce, for launch on its global business applications marketplace, Salesforce AppExchange.

Novatti’s $10.2 million capital raising earlier this year continues to play an important role in facilitating Emersion’s growth, particularly in providing new resources. For example, in the last four weeks, Emersion has recruited six new employees in sales, customer service and engagement, finance and training, which will help accelerate its growth.

Launching Emersion in the US will extend Novatti’s ongoing overseas expansion and follows the regulatory approval received last week for ‘issuing and managing means of payment’ in New Zealand, the necessary step prior to Novatti launching any issuing services in that market.

Managing Director of Novatti, Peter Cook, said: “Through COVID-19, we have seen a strong push to leverage technology to automate and digitise business processes and payments. This was even highlighted in this week’s Federal Budget with the Australian Government investing nearly $800 million to enable business to take advantage of digital technologies. The Emersion platform has the capabilities to match the Government’s vision.

“With such a strong push to digital, and with Novatti already having the platforms to deliver these outcomes, we see this as a great time to accelerate our growth strategy and international expansion, and deliver high-margin recurring revenues.”

Novatti is a leading digital banking and payments company. Its fintech, billing, and business automation platforms make payments fast, simple, and secure.

Novatti holds all necessary regulatory licences, including an Australian Financial Services Licence through its subsidiary Flexewallet Pty Ltd, registration with the New Zealand Companies Office through subsidiary Flexewallet (NZ) Limited, is registered with AUSTRAC as a Remittance Network Provider, and has applied to APRA for a restricted banking licence through its subsidiary Novatti IBA Pty Ltd.

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