Frasers Group plc

Frasers Group plc, formerly Sports Direct International plc, is a British retailing group. Established in 1982 by Mike Ashley, the company is the United Kingdom’s largest sports-goods retailer and operates roughly 670 stores worldwide. The company owns many sporting brands and trades predominantly under the brand. Other retailers owned by the company include House of Fraser, Flannels, USC and Lillywhites. The company operates under low margins.

Mike Ashley has continued to hold a majority stake in the business, and his holding has been 61.7 percent since October 2013. It is listed on the London Stock Exchange and it is a constituent of the FTSE 250 Index.

Trade name:      Frasers Group

Formerly:            Sports Direct International

Type:                     Public limited company

Traded as:           LSE: FRAS

Industry:              Retailing

Founded:            1982; 38 years ago

Founder:             Mike Ashley

Headquarters:   Shirebrook, England


  • Sporting goods,
  • Fashion clothing,
  • Shoes & boots,
  • Accessories,
  • Cosmetics,
  • Homeware,
  • Electricals,
  • Furniture,
  • Gifts,
  • Toys


  • House of Fraser
  • Flannels
  • Slazenger
  • Lillywhites
  • USC
  • Everlast
  • Lonsdale
  • Eastern Mountain Sports
  • Game
  • Jack Wills


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