MELBOURNE: PointsBet Holdings’ subsidiary PointsBet USA Inc., has entered into a new multi-year deal to become a gaming partner of the Detroit Tigers Major League Baseball (MLB) team.

Following Michigan’s legalization of sports betting in 2019, the partnership stands as the first sports betting partnership for a professional sports team within Michigan and is also the first for any MLB franchise.

The agreement between PointsBet and the Detroit Tigers will begin for the upcoming 2020 Tigers season. As  part  of  the  multi-year  deal,  PointsBet  will  have  television  broadcast-visible  branding  at  Comerica Park and will be featured on the Detroit Tigers Radio Network.

PointsBet will also have a sponsored presence on the Tigers’ digital platforms and be regularly featured on The Word  on  Woodward,  a  twice-weekly  live  streaming  show  that  airs  on  the  club’s  channel.  PointsBet will also be integrated into The District Detroit app and the MLB Ballpark app.

The partnership is  made  possible  by  the  recent  agreement  between  PointsBet  and  Major  League Baseball, designating PointsBet as an Authorized Gaming Operator of MLB, granting rights to use official MLB data along with MLB marks and logos within PointsBet products.

“We are thrilled to welcome PointsBet as a gaming partner of the Detroit Tigers,” said Chris Granger, Group President, Sports & Entertainment, Ilitch Holdings, Inc. “Our great fans will enjoy the unique experiences and innovative offerings that PointsBet’s personalized platform provides.  As  we  usher  in  legal  and  responsible  sports  betting,  we  look  forward  to  the  fan-friendly enhancements that it will make to the game-day experience in and around Comerica Park.”

“The PointsBet team is excited to announce our ground breaking deal with the Detroit Tigers and Major League Baseball, becoming the first legal sports betting operator to partner with an MLB  franchise,”  noted  Johnny  Aitken,  CEO  of  PointsBet  USA.

“PointsBet  operates  in  rare  space within the industry by owning our technology environment from end to end, which allows us to be extremely nimble on product innovation and personalized offerings to complement our  app’s  market-leading  speed.  We  are  excited  to  inject  a  unique  and  robust  betting  proposition into the great state of Michigan.”

PointsBet  is  a  corporate  bookmaker  with  operations  in  Australia  and  the  United  States.  PointsBet has developed a scalable cloud-based wagering Platform through which it offers its clients innovative sports and racing wagering products. PointsBet’s product offering includes Fixed Odds Sports, Fixed Odds Racing and Points Betting. PointsBet aims to provide more markets on the major Australian and US sports than any other bookmaker.