LONDON: MJ Hudson Group plc, the international financial services support provider, has acquired Meyler LLC, a marketing services and analytics business with a full and part time staff of eight, based in New York and Vancouver.
Meyler will be integrated into MJ Hudson’s existing marketing and analytics business in the UK, to form a transatlantic offering to asset managers. The acquisition is expected to be marginally EPS enhancing to MJ Hudson Group plc in its first full year of consolidation.
Formed in 2012, Meyler has an established client base in the Private Equity and Hedge funds sectors, with over 50 predominantly North American clients. As such, it will add to both MJ Hudson’s 200+ existing North American clients and 750+ global asset management clients.
Matthew Hudson, CEO of the Group, said: “Meyler is an award-winning marketing services and analytics business in the alternatives space, led by a dynamic management team. Their client relationships and digital media expertise make for a compelling combination with our own MJ Hudson marketing business. Meyler has a particular expertise in the use of digital data and analytics to optimise clients’ communications with investors and would-be investors. As we continue into a new era of asset management, we anticipate greater need in our client base for digital marketing and analytics services. Meyler is a recognised leader in this field.
“This move is another small but important step in our strategy for growth in North America. Meyler is an unregulated business with an entrepreneurial management team, a client base we understand and services we can scale. This deal builds on the 200 clients we already have in the US, the largest single market for alternatives clients and funds, and follows the opening of our New York office announced prior to the IPO.”