Anthem launches two products to the Indian market

LONDON: OptiBiotix Health plc has announced the commercial launch of two products formulated with SlimBiome to the Indian market in partnership with Anthem BioPharma and Zeon Life Sciences.

Anthem BioPharma, an Anthem Biosciences Pvt Ltd company, is a fully integrated Indian Pharmaceutical and Biotechnology company with a turnover of £90 million in FY 2019-20 and launched two products formulated with SlimBiome to the Indian market on 16 December 2019.

The products are 1) Metalite – a supplement to aid with effective weight management and 2) Metalite Pro – a high protein meal replacement.

Pratik Girish Ligade, Marketing & Sales Business Head – Diabetology, commented: “India is currently one of the most attractive potential markets for the health and wellness industry due to its large, fast urbanizing population. Increasing stress and unhealthy lifestyle, has made nearly 1 out of 4 adults overweight.

The main reasons behind this alarming situation is an increase in the consumption of processed food, lower levels of physical activity and increased professional and personal life pressures.

Truncal obesity in adults and teens, unhealthy food choices and contamination of food, water and air in cities is creating a perfect storm of lifestyle diseases. Consumers are becoming aware of the serious health risks resulting from their new lifestyle choices and are willing to do something about it. As a result, there is an increase in wellness products and dietary supplements product offerings targeting weight loss, however, there is hardly any clinically tested meal replacement product available in India.

It gives Anthem a great opportunity to make an impact in this space, and we believe SlimBiome will play an important role in addressing the obesity pandemic that continues to increase. We chose SlimBiome because it is scientifically formulated and clinically proven to function in weight management applications.”

Dr. Fred Narbel, Managing Director of OptiBiotix’s prebiotics division, commented: “We are very pleased to announce this commercial launch in partnership with Anthem BioPharma and Zeon Life Sciences, the exclusive manufacturer of SlimBiome® in India. This launch is the start of recurrent revenues in India and we are confident in our capacity to replicate similar deals in other markets in the near future now that we have production partners in North America, the UK, Europe and India.”

Edited by Nayyar Iqbal

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