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JENSEN-GROUP acquires U.S. laundry equipment maker G.A. Braun

Posted on December 1, 2025December 2, 2025
G.A. Braun

BRUSSELS: Belgian industrial laundry machinery manufacturer JENSEN-GROUP NV said on Monday it has acquired the heavy-duty laundry equipment business of U.S.-based G.A. Braun, Inc. for $39.4 million, in a move to strengthen its manufacturing and service network in North America.

The acquisition, executed by JENSEN’s North American subsidiary, gives the European company a state-of-the-art production facility in Syracuse, New York, and adds Braun’s established brand and customer base to its portfolio. The two brands will continue to operate separately under a newly formed entity, JENSEN Braun LLC.

Braun, a family-owned American company founded in 1946, reported consolidated revenues of $52.0 million and net income of $2.7 million for the fiscal year ending December 31, 2024. The company employs 241 people.

“By expanding our manufacturing base in the USA, we can respond faster to customer needs, shorten delivery times, and continue delivering the high quality and reliability that define the JENSEN brand,” said Jesper Munch Jensen, CEO of JENSEN-GROUP.

The purchase price includes normalized working capital and is mainly financed with external debt, the company said. Further details will be included in JENSEN-GROUP’s annual report due on March 27, 2026.

Braun CEO J.B. Werner said the combination would benefit employees and customers through JENSEN’s global expertise, while preserving Braun’s market identity.

JENSEN-GROUP, listed on Euronext Brussels, employs 2,148 people worldwide and operates in 22 countries. The group specializes in automated laundry systems and sustainable textile processing solutions.

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