OSLO: Zwipe AS announced that Bishwajit Choudhary has accepted the position of Executive Vice President Strategy & Channels at Zwipe, commencing 2 June 2020.

He will lead Zwipe’s engagement efforts towards banks, global and domestic card schemes, selected retailers and other important payments ecosystem stakeholders.

Based in Oslo, Mr. Choudhary brings two decades of experience from Nets where he led many new business initiatives within Digital-ID, electronic signatures and mobile authentication for international clients. As the Group SVP (Strategy) he led Nets’ market intelligence and strategy execution and played a key role in many commercial initiatives, notably open-banking data analytics, customer advisory, strategic alliances and fintech partnerships.

Prior to joining Zwipe, he was Chief Commercial Officer at UserTribe, a global leader in delivering deep customer insights in 100+ countries based on live experience data.

“With increasing activity in payment cards and wearables in general, and biometrics in particular, and with Zwipe poised to take a technology and cost leadership position in this high potential market, timing is right for Zwipe to complement our growing engagements with our direct customers, the smart card manufacturers, by embarking on a “pull strategy”.

This means that we will step up our engagements with banks and neo-banks, as well as new players in card issuance, such as retailers and tech companies. With deep insights in the payments industry, Bishwajit will add a valuable breadth in our payments expertise and lead our strategy and channel development,” said André Løvestam, CEO of Zwipe.

Zwipe AS is a technology solution provider that enables battery-less, ultra-low-power, self-contained biometric authentication solutions.