Cardfactory acquires Funky Pigeon in £24 million deal to supercharge UK digital retail growth
LONDON: Greeting card giant cardfactory announced Tuesday it will acquire Funky Pigeon from WH Smith PLC for £24 million. The move signals cardfactory’s intent to become a top-tier omnichannel player in the UK’s celebration occasions market. Funky Pigeon, known for its personalised cards and attached gifting via funkypigeon.com, generated around £32 million in annual revenue…