Zeta Global acquires Marigold’s Enterprise Software Business in $325 million deal
NEW YORK: Zeta Global (NYSE: ZETA), the AI Marketing Cloud, has entered into a definitive agreement with Marigold to acquire Marigold’s enterprise software business, including Marigold Loyalty, Cheetah Digital, Selligent, Sailthru, Liveclicker, and Grow. This acquisition advances four key levers of Zeta’s strategy, including: Expanding scale of Zeta’s enterprise customer base: Marigold’s enterprise software business…