Swallow, a platform that enables businesses to easily manage and update their pricing models, secured $1 million in pre-seed funding from two leading SaaS investors.

The funding round was jointly led by Connect Ventures and Jigsaw VC, both based in the UK. Connect Ventures is a venture capital firm that focuses on pre-seed and seed-stage investments in SaaS, fintech, consumer products, digital health, and future work sectors across Europe. Jigsaw VC is a venture capital firm that targets early-stage startups in the fintech, logistics, construction, e-commerce, SaaS, healthcare, artificial intelligence, machine learning, design, and media sectors across Europe and the US.

Swallow plans to use the funding to accelerate its product development, customer acquisition, and business development. Swallow is a no-code SaaS platform that allows pricing professionals to make changes to their pricing models without requiring developer input. Swallow separates pricing from code, giving pricing professionals more control and confidence over their pricing operations. Swallow was founded in 2022 by Callum Rimmer.

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