RÆLINGEN, Norway: StrongPoint, integrated technology solutions provider for multi-channel retailing, has announced a partnership with Sunrise Technology, part of Kroger, the largest grocery retailer in America, where StrongPoint will serve as a preferred value-added technology re-seller with an initial focus on the Nordics and the Baltics.

Sunrise Technology develops fully integrated technology solutions that bring retailers, shoppers and manufacturers into a common platform, based on a close collaboration with Microsoft.

“We are proud to announce our partnership with Sunrise, leveraging the close collaboration with Microsoft, aiming at redefining the shopping experience for customers across the globe and to set a new standard for innovation in the industry. By bringing the Sunrise technology to the Nordics and the Baltics, we look forward to work with local retailers to reinvent the customer experience and to create new profit streams,“ says Jacob Tveraabak, Chief Executive Officer of StrongPoint.

StrongPoint has entered into an agreement to serve as a preferred value-added re-seller for Sunrise Technology´ solutions, products and technology for retailers, with an initial focus on the Nordics and the Baltics. Sunrise Technology is a part of Kroger, the largest grocery retailer in America, and has a close collaboration with Microsoft.

Sunrise Technology´s Retail as a Service (RaaS) product, powered by Microsoft Azure, offers a suite of capabilities to collect customer insights, enhance employee productivity, improve out-of-stocks, improve the customer experience, and allow for hyper personalization using proprietary technology including the EDGE™ Shelf (Enhanced Display for Grocery Environment).

“We look forward to work with Sunrise Technology and Microsoft in transforming the retail industry. With ever-increasing competition on a multitude of platforms and delivery options the retailers are facing major challenges. This partnership will bring new solutions for the retailer to stand out, sustain growth and spur productivity,” says Julius Stulpinas, Senior Vice President Technology of StrongPoint.