WELLINGTON: Gentrack Group announced it has acquired Factor, a New Zealand–based SaaS provider specializing in on-demand pricing and risk management for energy retailers, in a deal valued at NZ$24 million.
The acquisition includes a potential earn-out of up to NZ$10 million based on Factor growing its annual recurring revenue to approximately NZ$17 million within the first three years of the transaction. Gentrack funded the purchase entirely from existing cash reserves.
Factor’s platform helps utilities manage commercial electricity contracts at scale, replacing legacy pricing systems with machine learning and large-scale data processing. The company has customers in Australia and the United Kingdom and maintains partnerships with Salesforce and AWS.
Gentrack said it will integrate Factor into its g2 energy retail platform, with the Factor brand continuing to be sold as a standalone product in addition to being bundled within g2. The company noted Factor’s technology allows same-day deployment with no upfront implementation project, and no hard-coded market localizations, giving it a global addressable market.
“Pricing is one of the most critical capabilities for retailer success in today’s volatile energy markets,” said Gary Miles, CEO of Gentrack. “From the moment I saw Factor’s technology and met Jessica, I knew this was the company that would bring great value to both Gentrack and our customers.”
Jessica Venning-Bryan, CEO of Factor, said joining Gentrack gives the company faster access to large industrial and commercial energy retailers worldwide. “Our ambition has always been to transform how utilities price energy—creating real fiscal incentives for electrification and demand response,” she said.
The transaction closed simultaneously with the signing of the sale and purchase agreement on May 15. Gentrack said the acquisition will have limited impact on fiscal year 2026 revenues but is expected to be earnings per share accretive by fiscal year 2028, excluding any benefit to g2 sales win rates.
Gentrack, listed on the NZX and ASX, provides utility software solutions and has served more than 60 energy and water companies globally over 35 years.

