Centric Software acquires Contentserv for €220 million

PARIS: Dassault Systèmes announced Tuesday that its subsidiary Centric Software, a leader in Product Lifecycle Management (PLM), has signed an agreement to acquire Contentserv, a prominent provider of product information management (PIM) and product experience management (PXM) solutions, for an enterprise value of €220 million.

Centric Software specializes in innovative enterprise solutions that help plan, design, develop, source, price, and sell products in various industries including apparel, fashion, home, footwear, sporting goods, consumer electronics, cosmetics, food and beverage, and luxury.

Contentserv, founded in Germany in 2000, enables companies to create and manage product content effectively using AI to optimize consumer experiences across digital sales channels. Contentserv’s solutions assist retailers, brands, and manufacturers in executing strategies to improve product offers, regions, and sales channels, thus enhancing product sell-through.

With over 1,600 customers in 90 countries, Contentserv users have reported significant returns on investment, including a 30% reduction in time to market, 70% faster catalog creation, 75% more accurate product information, and increased sales channel coverage in more languages.

“As consumer trends evolve and stock keeping units (SKUs) diversify, harnessing and leveraging product information from inception to commercialization is crucial,” said Michael Kugler, CEO of Contentserv. “At Contentserv, we transform product data into high-converting experiences that drive revenue.”

Chris Groves, CEO of Centric Software, added, “We are thrilled to welcome Contentserv to the Centric Software family. Integrating Contentserv into our suite of solutions will enable brands, retailers, and manufacturers to turn product content into enriched, market-ready experiences that drive engagement and conversion.”

The acquisition aims to combine the strengths of Centric Software and Contentserv to offer enhanced product experiences and achieve strategic digital transformation goals.