CMO Group acquires

CMO Group acquires

LONDON, UK: CMO Group PLC, the UK’s largest online-only retailer of building materials, announced the acquisition of Whiteholme Limited, a specialist bathroom basin e-commerce company which trades as

Founded in 2010 and based in Preston, currently has a range of c. 320 SKUs comprising bathroom vanity units, bathroom cabinets, wall hung basins, bathroom mirrors and associated products such as taps and waste sets. operates in an attractive, growing market and is complementary to CMO’s existing verticals and suite of products, broadening CMO’s integrated plumbing superstore offering which will be launched in Q3 of this year.

The cash consideration payable is up to £1.25 million, of which £1m has been paid on completion and £0.25m is to be deferred for six months.

In the year ended 31 March 2021, Whistler achieved sales £1.87m and c. £0.36m of EBITDA. Clickbasin, which will be amalgamated into the launch of Plumbingsuperstore later this year, is expected to contribute EBITDA of c. £0.05m to the Group for the remainder of FY22 and be accretive in its first full year of ownership.

This acquisition gives a foothold in a substantial potential market in which the Group is not yet significantly represented.

Dean Murray, CEO of CMO Group, said: “Our strategic goal is to provide our customers with everything they need to build or maintain a home, through a simple, convenient and supported shopping experience. We will achieve this through adding specialist verticals, either organically or through acquisition, supported by customer centric technology development.

“Today’s acquisition announcement of more than fits that model, taking our plumbing vertical into a new product area., together with JTM Plumbing, will combine to form which will be launched in Q3, providing a platform on which to further penetrate the c£800m online Plumbing and Heating market and use the power of our business model to provide leading choice and value to our customers.”

About the author

Leave a Reply

Your email address will not be published. Required fields are marked *