SAN FRANCISCO – Family safety app maker Life360 Inc said on Tuesday it has agreed to acquire advertising technology company Nativo for approximately $120 million in cash and stock, a move aimed at accelerating the growth of its advertising business. The acquisition will combine Life360’s first-party data on family locations and behavior with Nativo’s network…
In a high-stakes gamble that is reshaping the global economy, America’s technology giants are doubling down on artificial intelligence, signaling this week that their record-breaking investments are only accelerating. Despite rising concerns from Wall Street and central banks that the industry is inflating a dangerous bubble, Alphabet (Google), Meta, Microsoft, and Amazon are collectively planning…
LONDON: Brave Bison, the digital advertising and technology services company, has entered into an agreement to acquire the entire issued share capital of Engage Digital Partners Limited. Engage is a global sports marketing company that works with the world’s largest sports brands and federations including Formula 1, ICC, Real Madrid and New Zealand Rugby. Engage…
Advertising is a form of marketing communication that uses paid messages to encourage, persuade, or remind an audience to take some action, such as buying a product, hiring a service, or voting for a political candidate. Advertising is a powerful tool that can be used to reach a large audience and influence their behavior. It…
PARIS, FRANCE: Coca-Cola will be using the VUSION Ads technology to deliver digital advertising and media content at the shelf in retail stores in Japan, SES-imagotag announced.This solution is based on cloud operated full HD shelf-displays (V:rail) allowing CPG brands to synchronize marketing campaigns across channels and display engaging content in stores. This in-store advertising…
LONDON, UK: Brave Bison Group has entered into a conditional agreement to acquire the entire issued share capital of digital advertising company Greenlight Digital Limited and Greenlight Commerce Limited (Together Greenlight) for an aggregate consideration of c.£6.8 million. Greenlight is a digital advertising and technology company with more than 120 employees in the UK and…
TORONTO: Media Central Corporation Inc. today announced the launch of AdCentralDirect (ACD) an in-house mobile and cross-channel demand side platform (DSP) agency that connects digital advertising inventory through one interface. AdCentralDirect is expected to be operational in June 2020. AdCentralDirect will immediately provide brands access to advertising inventory on the digital platforms of MediaCentral’s iconic…