DUBAI – SEGG Media Corporation (Nasdaq: SEGG, LTRYW), the parent company of Sports.com Studios Ltd., has agreed to acquire a 51% majority stake in Ant Media & Productions, led by global TV phenomenon, military adventurer, and 2028 London mayoral candidate, Ant Middleton.
The proposed acquisition will see Sports.com Studios become the exclusive global streaming partner, excluding MENA, for the highly anticipated “Special Forces Trilogy” a 10-episode, high-octane reality series produced in collaboration with Ti22 Films and OSN.
Filming will take place across the stunning landscapes and landmark buildings of Dubai, home to icons such as the Burj Khalifa famously featured in “Mission Impossible: Ghost Protocol” and the Burj Al Arab. This strategic production choice not only amplifies the city’s global appeal but showcases its dynamic capabilities as a premier filming destination.
The series will put 20 civilian contestants through elite special forces-style challenges testing their physical and mental endurance, hosted by Ant Middleton. With filming set to commence soon, this is expected to be the last major television project by Middleton before he turns his full focus to the London Mayoral race, where his campaign has gained significant momentum.
Tamer Hassan, President of Sports.com Studios, commented: “This is a milestone for Sports.com Studios. Ant and I have been good friends for many years, and I’ve always admired his work on ‘SAS: Who Dares Wins.’ I’m also thrilled to be narrating this series. It is a privilege to bring a project like this to life.”
Tim Scoffham, CEO of Sports.com Studios, said: “Ant Middleton is a globally recognized talent and this partnership signals our commitment to producing world-class, high-impact content. We’re excited to stream this exclusively on Sports.com for our global audience.”
Matthew McGahan, Chairman & President of SEGG Media, added: “This proposed acquisition represents yet another major milestone for SEGG Media in 2025. As we add outstanding assets like Ant Media & Productions to our balance sheet, we continue to build a powerful, globally relevant conglomerate in sports, media, and streaming. As Ant’s original content begins to come online through Sports.com, we expect the market to recognize the exceptional value we’ve created for shareholders.
Special Forces Trilogy will air exclusively on OSNtv and OSN+ in the MENA region and be streamed globally on Sports.com in 2026.
Terms of the acquisition will be provided in a forthcoming Form 8-K filing.
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group integrating traditional assets with blockchain innovation. Through its portfolio of digital assets including Sports.com, Concerts.com and Lottery.com, the Company is focused on building immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.