SYDNEY – Australian family tech platform Tinybeans Group Ltd said on Monday it has agreed to acquire the assets of U.S. digital journaling app Qeepsake Inc. in an all-scrip deal valued at $2.7 million, a move set to significantly expand its paid subscriber base and accelerate its path to profitability.
The acquisition will add about 49,000 paying users from Qeepsake on day one, lifting Tinybeans’ total paid subscribers to roughly 90,000 after integration—an 80% increase over its fiscal 2025 result. The combined company is projected to deliver pro-forma FY25 revenue of $8.9 million, an 85% uplift from Tinybeans’ standalone performance.
“This is a transformational step for Tinybeans,” said James Warburton, Chair of Tinybeans. “The acquisition nearly doubles our scale, strengthens our U.S. presence and accelerates our path to profitability—all in a highly capital-efficient way.”
Under the deal, Tinybeans will pay $1.2 million in upfront shares, with an additional $1.5 million in performance rights tied to financial and user metrics through September 2026. The transaction values Qeepsake at 0.66 times its FY25 revenue.
Qeepsake, which helps parents capture family memories via text and app prompts, will see its journaling features integrated into Tinybeans’ privacy-focused photo-sharing platform. The combined offering aims to create a “privacy-first family memory platform” with enhanced monetization opportunities.
Tinybeans expects to retain about 40,000 of Qeepsake’s subscribers post-migration, which is scheduled to be completed during fiscal 2026. The company highlighted the deal’s low effective cost per retained subscriber—around $674—as significantly below its organic customer acquisition costs.
As part of the agreement, Qeepsake Chair Cliff Sirlin will join Tinybeans’ board, and CEO Tracy Cho will become General Manager of Qeepsake within the combined entity.
The acquisition is expected to close around November 17, pending shareholder approval for the performance rights issuance.
About Tinybeans:
Tinybeans Group Limited is a global subscription platform serving millennial and Gen Z families, offering private photo sharing and family content. It is listed on the ASX under the ticker TNY and on the OTCQB market as TNYYF.