Data analytics consultancy Brightblue to merge with MightyHive
LONDON: S4Capital plc announced that Brightblue Consulting, an award-winning UK-based data analytics and measurement consultancy, will merge with MightyHive, S4Capital’s data and digital media practice. The merger builds upon MightyHive’s recently launched data practice, adding deep probabilistic attribution expertise to its experienced and rapidly-growing team. According to MicroStrategy’s “2020 Global State of Enterprise Analytics,” 65%…