NEW YORK: Zeta Global (NYSE: ZETA), the AI Marketing Cloud, has entered into a definitive agreement with Marigold to acquire Marigold’s enterprise software business, including Marigold Loyalty, Cheetah Digital, Selligent, Sailthru, Liveclicker, and Grow. This acquisition advances four key levers of Zeta’s strategy, including: Expanding scale of Zeta’s enterprise customer base: Marigold’s enterprise software…
SAN FRANCISCO: Evertune, a platform specializing in Generative Engine Optimization (GEO) and AI marketing, announced today that it has raised $15 million in a Series A funding round led by Felicis Ventures. The company plans to use the new capital to expand its platform, which helps brands measure and optimize their presence in AI-generated…
LONDON: Eagle Eye, a UK-based SaaS and AI technology firm, announced Monday it has acquired Dublin-based Promotional Payments Solutions Limited for a net consideration of €5.5 million, in a move to deepen its footprint in the fast-growing market of CPG-funded couponing and digital loyalty solutions. The acquisition brings new enterprise customers into Eagle Eye’s…
As a marketer, it’s your job to stay on top of the latest trends so you can be sure your campaigns are effective and up-to-date. But with the ever-changing landscape of digital marketing, it can be tough to keep up. That’s why we’ve compiled a list of 6 digital marketing trends every marketer should…