Australia’s luxury property market soars, with regional cities leading growth

According to Australia’s Luxury Report 2025 by real estate group Ray White, the entry price for luxury homes nationwide has surged to $2.52 million—a 72% increase over the past decade.

While Sydney remains the country’s most expensive market, with luxury properties starting at $4 million, some of the strongest growth has been seen in smaller regional cities.

Regional Markets Shine

The Gold Coast now boasts Australia’s second-most expensive luxury market, with homes entering the luxury tier at $2.6 million. Meanwhile, the Sunshine Coast ranked fourth, requiring a $2.4 million price tag to qualify as luxury—a market that has seen the steepest rise, with prices climbing 132% over the last 10 years.

Ray White Senior Data Analyst Atom Go Tian highlights that luxury is no longer just about price: “It represents the pinnacle of craftsmanship, meticulous attention to detail, and scarcity within a market.”