Sales is a term that refers to the activities involved in selling a product or service to a consumer or business. Sales can also refer to the number of goods or services sold in a given time period^.

Salespeople are responsible for reaching out to potential customers, identifying their needs and pain points, presenting solutions, and closing deals. Sales can be done in different ways, such as inside sales, outside sales, B2B sales, B2C sales, direct sales, consultative sales, etc. Sales is an important function of any business, as it generates revenue and helps grow the customer base.