Artificial intelligence helps content marketers conduct a more thorough analysis of data obtained from the web, increases the speed of content production, and helps make ad campaigns more effective through personalization. And in this article, you’ll learn how AI technology can help in content marketing and what digital professionals can expect from it in the future.
Conduct In-Depth Analysis of Web User Data
The spread of the Internet and the rise in popularity of social media has often increased the amount of information that each of us creates daily. A study published by IBM in 2017 claims that 90% of all data on the web was made in the two years preceding it. Furthermore, analysts predicted that developing new gadgets and technological advances would only accelerate content creation. All these posts and tweets are a treasure trove of information about potential customers, their desires, habits, and behavior on the web.
The problem is that extracting relevant information from this sea of data is difficult. But AI is coming to the rescue. Large companies already use machine learning and natural language processing technology to collect data. Programs scan internal and external web resources, including websites, social networks, and news. Keyword phrases can be used for analysis. It allows you to identify patterns and trends in many unstructured data, namely:
✔️ Knowing the patterns allows you to influence consumer behavior more and increase conversion to sales;
✔️ Finding out trends helps to plan marketing activities in a targeted way.
Make Fast and Accurate Forecasts
In a 2018 report, Gartner noted that not only tech giants like Google, Apple, Facebook, and Amazon but also smaller companies are shifting their focus from classic descriptive and diagnostic analytics to advanced prescriptive and predictive analytics. Translated into human terms, large companies no longer look back for answers. Instead, with AI, they analyze user behavior on the web in real-time and instantly test hypotheses, adjusting for change.
With the giants in their sights, small and medium-sized businesses are also becoming interested in AI. But, again, demand is being met by supply. Forrester predicts that the market for software solutions that leverage artificial intelligence to make predictions will grow by an average of 15% annually through 2021.
AI gathers valuable insights from vast hidden data and uses those insights to optimize content marketing efforts without duplicating data from different sources (platforms, apps). This process is called predictive analytics, and people can never keep up with AI in the speed and accuracy of predictions.
When you know what consumers think about your brand, you can offer them content that meets their needs and interests. In that case, you also need to take care of finding qualified writers on the Best Essays Education website since, in the long run, it increases sales and loyalty. Also, instead of waiting until the calculations are complete, you can launch and modify marketing campaigns in real time. So now it’s all about prescriptive analytics-application solutions based on the most up-to-date information.
Create Targeted and Personalized Content
According to Statista, 90% of U.S. adults find personalized content very or reasonably appealing, as opposed to 4% of people who find it not very or not at all appealing. Of course, creating unique and utterly personalized content for your audience isn’t easy, so AI has become an excellent tool for creating solutions that allow your brand to build a personal relationship with each consumer.
Whether it’s targeted, personalized emails or e-commerce feeds explicitly tailored to visitors’ interests. AI helps personalize marketing everywhere. But most importantly, it can help you figure out essential variables such as real-time location, context, consumer behavior, and values. As a result, AI can paint a highly accurate portrait of each customer. For example, to determine whether they are vegans or vegetarians, which foods they prefer when traveling with their family on weekends, and which they choose when they eat alone.
With the personal information that AI pulls together and tracks in real-time, companies can focus on data that directly affects business performance while avoiding information overload. But sometimes, you haven’t any inspiration, and you don’t know where to get new ideas even despite the help of the AI, in which case you need to go to the Trust My Paper site to correct this situation.
Automation of Content Creation and Distribution
The average marketer has many responsibilities, and writing blog posts takes extra time. AI can help with content creation, distribution, and publishing guest posts, thereby saving professionals time and companies money. For example, many portals and companies, such as the Associated Press, Fox News, and the Washington Post, are already using artificial intelligence to produce weather forecasts and write sports articles without human involvement.
It’s fair to say that bots can’t yet create live content as humans can. Therefore, if you prefer publishing an author’s ideas and creating captivating creatives, you still have to hire a human writer. Nevertheless, content bots are rapidly getting more intelligent and taking positions in marketing and journalism.
Is the Era of Content Marketing Coming to the End
AI won’t wholly replace building marketing strategies and the active participation of humans in the process. Nevertheless, companies must determine what technology can play in their business and how to get the most out of AI-driven marketing. There will be more research on their market niche and the formulation of business goals.
Experts predict that automated content marketing will evolve in the coming years. It leads companies to lay off specialists who do mechanical and AI-understandable work. But it’s unlikely that AI will ultimately replace content marketing in its current form anytime soon (or even in the medium term).
While the content automation used by marketers today saves time and money, it’s primarily done manually. In the future, however, these tools will become much more sophisticated. They will be able to find keywords, plan topics for blog posts, and write, optimize, personalize and automate content without human input. For now, AI is a toy of the big tech giants, but very soon, it will become more accessible to medium and small businesses. That means we all have time to plan the transition to new business rails and a new technology model.