ABU DHABI, UAE: Emirates Telecommunications Group Company (Etisalat Group) announced that Mr. Mikhail Gerchuk was appointed as CEO International reporting directly to Group Chief Executive Officer, effective from 1st of March 2022.
Mikhail Gerchuk will be responsible for providing comprehensive direction to develop and implement the international telco strategy and the accompanying long-term plans needed for the practical and maintained growth across international operations.
Mikhail comes to Etisalat with 20 years of experience in the telecommunications sector. He has worked in leadership roles with Vodafone, MTS, and VEON, where he held several positions in his tenure covering marketing, product, service development, and launches of new business segments.
In his most recent role, he acted as Senior Advisor- Telecom, Media and Technology Practice – London at McKinsey & Company.
Mikhail Gerchuk is an articulate strategic leader who enjoys the challenge of turnarounds. In his time with VEON as CEO, he successfully managed to stop the decline in revenue and was influential in achieving a 12% growth and an improvement of 10% in profitability.
He is also highly adaptive and applies a varied approach to drive brand and customer success through development and retention. His achievements include his ability to drive MTS into a top100 brand globally.
A people-passionate executive, Mikhail is an advocate of people development and has mentored key leaders during his career. He will now lead Etisalat international business as CEO of Etisalat International, where he will be responsible for providing comprehensive leadership and direction to develop & implement International Operations (IO) Strategy and long-term plans for the effective, systematic and integrated functioning of the entire IO Operations.