Facebook to launch new business discovery process

NEW YORK: Facebook will enable stories scheduling for both Facebook and Instagram, along with a new business discovery process from the News Feed.

“People already discover businesses while scrolling through News Feed, and this will make it easier to discover and consider new businesses they might not have found on their own,” Facebook in an announcement.

Facebook is testing a new experience for discovering businesses in its News Feed in the U.S., and announced recently some additional features in its Business Suite management platform.

Facebook would direct users to related businesses through a News Feed feature, when they take a specific action to discover related content. This, in turn, could help Facebook create a new set of data on its users, in terms of which users clicked to see more, and what sort of businesses they engaged with, among other things.

Moreover, the new feature will enable users to compose and schedule Facebook and Instagram Stories within the planning element in the newest business management platform of Facebook Suite.

Facebook has been trying to work topic-based recommendations into the News Feed for years, even testing out separate, topic-aligned News Feed listings at one point.

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This new approach is slightly different, in that it focuses on business discovery, and is more related, in this respect, to Facebook’s broader e-Commerce push via Shops and other tools.

Facebook said it will roll out more tools for business owners this month, including the ability to create, publish and schedule Stories to both Facebook and Instagram; make changes and edits to Scheduled Posts; and soon, create and manage Facebook Photos and Albums from Facebook’s Business Suite. It will also soon add the ability to create and save Facebook and Instagram posts as drafts from the Business Suite mobile app.

It may be mentioned here that last month, britain’s competition regulator was reported to be preparing an antitrust investigation into Facebook within the next few months, marking its latest crackdown on Big Tech’s dominance.

The Competition and Markets Authority (CMA) would take a sweeping look at the way Facebook allegedly uses customer data to squash rivals in social media and online advertising.

The European Commission is scrutinising claims that Facebook is distorting the classified advertising market through the service.

The UK probe, which also focuses on the Marketplace, is likely to examine Facebook’s status as a so-called gatekeeper for its ability to collect data from its users to boost its competitive advantage over rivals.

Facebook is also under fire in the US, where it was sued by the Federal Trade Commission in December for a years-long course of anti-competitive conduct.

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